Three Keys to a Successful Video

How can you dramatically increase the odds your video actually produces results?

It’s a great question -- and one posed directly to two of our esteemed clients. 

Philip Cline is the Executive Director of the Chicago Police Memorial Foundation.  Phil is the one-time Superintendent of the Chicago Police Department, who now focuses on raising awareness and funds for the families of police officers killed or seriously injured in the line of duty.

Cynthia Bathurst is the Executive Director of Safe Humane Chicago.  The mission of SHC is to create safe and humane communities by inspiring positive relationships between people and animals.

While each has a separate mission, both leaders are convinced video is an important tool to tell their story.  In our conversation, we asked them each to list “The Three Keys to a Successful Video.”