CASE STUDIES: Public Service Announcements
CASE STUDY: Illinois Secretary of State
Challenge: How do you convey the importance of registering to become an organ and tissue donor in Illinois?
We are honored to have been chosen to tell the incredible story of my late sister, Krissy. And we hope our mother's moving account of "Krissy's Gift" prompts new awareness and action. Winner of a National Telly Award.
Click here for a longer version of "Krissy's Gift."
You can register now at LifeGoeson.com.
CASE STUDY: Illinois Crime Commission
Challenge: How do you alert parents and police to a disturbing consequence of the heroin epidemic?
Karl Productions Solution: Film a short vignette, featuring an innocent girl doing the unthinkable, using a swing set as a powerful metaphor of her two worlds colliding.
CASE STUDY: Illinois Crime Commission
Challenge: How do you capture the public's attention to the growing problem of heroin overdose fatalities?
Karl Productions Solution: Film an "every day" park scene with young adults, to create a haunting and powerful metaphor of the heroin epidemic.
CASE STUDY: Chicago Department of Public Health
Challenge: How do you make young Chicagoans aware of free HIV testing without a "lecturing" approach?
Karl Productions Solution: Create a script with a comedic touch and hire actors to deliver a "bus stop" dialogue that delivers a serious message.
CASE STUDY: Chicago Police Department
Challenge: How do you change a "code-of-silence" culture that protects killers of kids in Chicago?
Karl Productions Solution: On a pro bono basis, gather poignant testimonials from parents who have lost children and wrap their painful accounts in the campaign tagline, "Silence Kills."
CASE STUDY: Chicago Department of Public Health
Challenge: How do you make the general public aware of their options in answering the H1N1 epidemic?
Karl Productions Solution: Develop script and feature Health Commissioner as chief spokesman to create a 30-second blend of footage, medical information and resources.
CASE STUDY: Chicago Department of Public Health
Challenge: How do you convince the public that regular medical care significantly increases the chances of an HIV patient?
Karl Productions Solution: Conduct extensive interviews with HIV patients, stakeholders and service providers -- real-life stories conveyed in a short-form campaign we titled, "Get Real. Get Care."
